About this episode

Tom Kelly shares frameworks for managing a lean recruitment team and highlights the challenges of the middle 60% of sales performers.

In Part 1, Tom Kelly walked us through how EVONA scaled from four founders to 80 recruiters in three years, then deliberately cut back to 30 — and per-head revenue doubled. In Part 2, he hands over the framework that explains how he manages the leaner team. And it starts with a number most agency owners have never been forced to confront. If you haven't heard Part 1 yet, listen to that one first — it sets up everything Tom unpacks here. Brought to you by Atlas. The AI-first recruitment platform that captures every candidate conversation automatically. Atlas customers report 40%+ EBITDA growth and 80%+ increase in monthly billings. Get your exclusive listener offer at recruitwithatlas.com. Tom segments every sales team into four brackets. The top 10% who don't care about anyone else — they just want to bill. The next 20% who aspire to be that top performer. The bottom 10% who were never going to make it. And then the middle 60%. The bracket nobody manages correctly. Because the middle 60% don't measure themselves against the top performers. They measure themselves against the bottom 10%. As long as they're doing enough not to be the worst person on the team, they think they're…

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