About this episode

Emma Gunavardhana discusses the disingenuousness of wellness messaging in the beauty industry and shares insights on podcasting reciprocity and her fitness strategy.

If you subscribe to my Substack (I love you!) then you would have seen my column about how wellness messaging on products has, in my opinion, gone too far. We are all entitled to create a spa-like experience in our own home but it's my belief that brands latching the benefits of their products onto you taking a moment to yourself is really quite disingenuous. In this episode, I explain why it got me so riled and why we should expect better of brands. If you've been here a while then you'll know I am often vague when making a point about something contentious. I don't name names and I'm not interested in starting a fight with anyone. However, I break my own rule in this episode when it comes to the lack of reciprocity in podcasting. I was talking to a fellow OG podcaster (someone who also has 10 plus years of podcasts to their name) and we were saying how disappointing it is when you share your platform with someone and they seem indifferent and don't support you back... Plus. there's a short but sweet update on my fitness and nutrition strategy. Short and sweet because I'm wondering whether too much focus on it is as helpful as I think it is... Speaking of, this is the episode of…

People in this episode

Host: Emma Gunavardhana

Topics covered

• beauty industry
• wellness messaging
• podcasting reciprocity
• fitness strategy
• nutrition

Keywords

• beauty industry
• wellness
• podcasting
• fitness
• nutrition
• Substack

Mentioned in this episode

Organizations: Substack

Books & works: Ready To Talk

More episodes of The Emma Guns Show

• The SPF Episode with Abi Cleeve · April 20, 2026 · 1h 32m
• Helen Thorn | How to Not be Broken by Life. · March 30, 2026 · 1h 11m
• This is NOT goodbye. · March 23, 2026 · 9 min
• The Manosphere and Looksmaxxing · March 16, 2026 · 21 min
• Hormone Havoc: Cutting Through the Noise Around Women’s Health with Dr Amy Shah · March 1, 2026 · 1h 6m
• Is taking collagen a waste of your time and money? · February 22, 2026 · 1h 10m

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