Episode 117 - HYROX and Its Impact on Endurance Business

Episode 117 - HYROX and Its Impact on Endurance Business

March 18, 2026 · 33 min · Season 3 · Episode 117

About this episode

Michelle Lake shares her experience with HYROX and its implications for endurance coaches.

After 16 years in endurance coaching, I decided to try something new and signed up for HYROX DC. In this episode, I share how I got pulled into the HYROX world, how I prepared and my early thoughts on this rapidly growing hybrid racing format. I also talk about what this trend might mean for endurance coaches (whether it’s worth learning about, racing yourself or getting certified), along with the realities of building a coaching business today, including growing on Instagram and navigating i...

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