Episode 121 - Your Certification Won't Get You Athletes. Here's What Will.

Episode 121 - Your Certification Won't Get You Athletes. Here's What Will.

April 15, 2026 · 26 min · Season 3 · Episode 121

About this episode

This episode discusses the common mistake new endurance coaches make by not treating their business with the same structure as their training plans.

Your training has a plan. Your business should too. In this episode, we get real about the biggest mistake new endurance coaches make: treating their business like a casual workout instead of a structured training plan. If you wouldn't wing your Ironman prep, why are you winging your coaching business? What you'll hear in this episode: The two types of coaches who never get off the ground (and why both approaches fail)Why your certification was never designed to build your businessThe real re...

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