Episode 131 - The One Thing You Can Do Now To Improve Retention

Episode 131 - The One Thing You Can Do Now To Improve Retention

June 24, 2026 · 17 min · Season 3 · Episode 131

About this episode

In this episode, Michelle discusses the importance of choosing a team race early as a strategy to improve athlete retention.

I just got back from Happy Valley 70.3 with 10 athletes on the course. And I've been thinking about what coaches can do RIGHT NOW, in mid to late June, that will pay off all the way through 2027. It's not a funnel. It's not a new offer. It's a team race. In this episode, I'm breaking down why picking a team race (and picking it early) might be the simplest retention move you're not making. We talk about how to choose the right one, when to announce it, how to use it to bring boomerang athlete...

People in this episode

Host: Michelle Lake

Topics covered

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