Episode 133 - The 5 Year Average: What Long-Term Coaching Actually Builds
About this episode
Michelle Lake discusses the importance of athlete retention and long-term coaching strategies in the upcoming selling season.
Selling season is coming. Most of you will spend it chasing new athletes. I want you thinking about retention instead. I recently did the math on my own roster and found my average athlete sticks with me for years, not months, including some who've stayed through major life detours and come right back when they were ready. In this episode, I break down what actually keeps athletes around for years instead of one race cycle: Why longevity planning (not jumping straight to a marathon or an Iron...
People in this episode
Host: Michelle Lake
Topics covered
- athlete retention
- long-term coaching
- longevity planning
- coaching strategies
- athlete relationships
More episodes of The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
- Episode 134 - All Around Your Worth As A Coach
- Episode 132 - How to Out-Coach AI
- Episode 131 - The One Thing You Can Do Now To Improve Retention
- Episode 130 - How to Fix Your Content So It Converts
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