EE490 - 1 Product, €3M Revenue, 450 Stores: The Gigi Story with Jennie Haire and Lisa Hughes

About this episode

Jennie Haire and Lisa Hughes discuss their journey in building Gigi, a women's health brand focused on hormonal support through targeted supplements.

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Jennie and Lisa, the founders of Gigi, the women’s health brand rethinking hormonal support through premium, evidence-led supplements. From working as registered nutritional therapists to building a fast-growing consumer brand, Jennie and Lisa share how their clinical experience led them to spot a major gap in the market: women being told to take multiple supplements for PMS and hormone balance, with no simple, targeted solution in sight. What followed was a crash course in product development, manufacturing, branding, retail, cashflow, and persistence. They open up about the reality of building a product-based business from scratch — from begging manufacturers to take a chance on them, to selling out their first production run in just two weeks, to learning the hard way how brutal stockouts can be when demand outpaces supply. They also share how social media, education, and bringing customers behind the scenes helped them build trust early and create real momentum. This is a powerful conversation about solving a genuine problem, building in a capital-intensive category, and creating a brand with purpose in a…

People in this episode

Host: Gary Fox

Guests: Jennie Haire, Lisa Hughes

Topics covered

• women's health
• entrepreneurship
• product development
• supplements
• business growth
• market gap

Keywords

• hormonal support
• PMS
• product-based business
• cashflow
• social media
• brand building
• stockouts

Mentioned in this episode

Organizations: Gigi, women’s health brand

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