EE490 - 1 Product, €3M Revenue, 450 Stores: The Gigi Story with Jennie Haire and Lisa Hughes
About this episode
Jennie Haire and Lisa Hughes discuss their journey in building Gigi, a women's health brand focused on hormonal support through targeted supplements.
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Jennie and Lisa, the founders of Gigi, the women’s health brand rethinking hormonal support through premium, evidence-led supplements. From working as registered nutritional therapists to building a fast-growing consumer brand, Jennie and Lisa share how their clinical experience led them to spot a major gap in the market: women being told to take multiple supplements for PMS and hormone balance, with no simple, targeted solution in sight. What followed was a crash course in product development, manufacturing, branding, retail, cashflow, and persistence. They open up about the reality of building a product-based business from scratch — from begging manufacturers to take a chance on them, to selling out their first production run in just two weeks, to learning the hard way how brutal stockouts can be when demand outpaces supply. They also share how social media, education, and bringing customers behind the scenes helped them build trust early and create real momentum. This is a powerful conversation about solving a genuine problem, building in a capital-intensive category, and creating a brand with purpose in a…
More episodes of The Entrepreneur Experiment
- EE495 - Mentor Moment: Paul Buckley — The Accidental Australia Move That Changed Everything
- Why 10x Goals Are Easier Than 10% Ones: 5 Scaling Secrets from Google X & Zalando with Sean Mullaney
- EE493 -Mentor Moment: Rory McLaughlan - The Ask That Led to a Gary Neville Shoutout (Shirt in a Box)
- EE492 - From Glofox to WellFest: Anthony Kelly on Timing, Scale, and Redefining Success Beyond Business
- EE491 - Nir Eyal: Why Smart People Stay Stuck, And How To Break Out Of It
- EE489 - Mentor Moment: Alan Andrews - Pricing as an Experience, Not a Number
Explore listener stats, chart rankings, contacts and more on the The Entrepreneur Experiment podcast page.