EE491 - Nir Eyal: Why Smart People Stay Stuck, And How To Break Out Of It
About this episode
Nir Eyal discusses the psychology behind belief and persistence in entrepreneurship, explaining why some succeed while others feel stuck.
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Nir Eyal — bestselling author of Hooked, Indistractable, and Beyond Belief - for a masterclass on the psychology of belief, persistence, and entrepreneurial thinking. Together, they explore why success is so often less about intelligence, resources, or talent, and more about what you believe is possible. Drawing on psychology, behavioural science, and real-world entrepreneurial examples, Nir explains why some people spot opportunities everywhere while others walk straight past them. This is a fascinating conversation about the beliefs that quietly shape your decisions, your motivation, and your ability to keep going when things get hard. From “entrepreneurial alertness” to limiting beliefs, predictive processing, and the surprising science of persistence, Nir breaks down how founders can train themselves to see differently, act differently, and ultimately build more than they thought possible. If you’ve ever felt stuck, doubted yourself, or wondered why some people seem able to create momentum where others hesitate, this episode is for you. Show Notes In this episode, we cover: 🔥 Why intelligence is not the…
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