About this episode

Michael Shapiro shares his 29-year journey of building Ketubah.com and adapting ancient traditions for the digital age.

In this compelling episode, we explore the remarkable 29-year journey of Michael Shapiro, who founded Ketubah.com in 1996 and has successfully navigated the ever-changing landscape of e-commerce. From his early career setbacks to building a thriving business around the ancient Jewish tradition of the Ketubah (marriage contract), Michael shares invaluable insights about resilience, innovation, and the art of adapting traditional businesses for the digital age. Guest Bio Michael Shapiro is the founder and visionary behind Ketubah.com, one of the oldest continuously operating e-commerce sites, launched in 1996. With a background in history, political science, and brand management at Procter & Gamble, Michael left the corporate world to build a business that bridges ancient Jewish traditions with modern technology. He leads a team of nine and has recently authored "Ketubah Renaissance," a coffee table book chronicling the modern revival of Jewish marriage contracts. Business Evolution & Technology Platform Journey: HTML → ColdFusion → WordPress/WooCommerce AI Integration: HebrewNamer.com: AI-powered Hebrew name suggestion tool AI Ketubah text writing assistant with multiple…

People in this episode

Host: Brent W. Peterson

Guest: Michael Shapiro

Topics covered

• e-commerce
• business evolution
• Jewish traditions
• innovation
• leadership
• digital transformation

Keywords

• e-commerce
• Ketubah
• innovation
• leadership
• digital age
• Jewish traditions
• business evolution

Mentioned in this episode

Organizations: Ketubah.com

Books & works: Ketubah Renaissance

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