Why The Best Estate Agents Don’t Feel Like Estate Agents

Why The Best Estate Agents Don’t Feel Like Estate Agents

July 17, 2026 · 36 min

About this episode

The episode explores the essential elements of building a successful estate agency business through a conversation with Wendy Peterman.

What does it really take to build a long-lasting estate agency business? In this episode, I sit down with Wendy Peterman from Petermans, a business that’s been serving its community for decades, to unpack what actually matters. And it’s probably not what you think. We cover: * Wendy’s journey from advertising into estate agency * Why communication is the most underrated skill in the industry * The importance of relationships (and why email isn’t enough) * How to give honest advice without...

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