The Estate Agent Consultancy Podcast

Most agents think success comes from chasing leads… but Sue and George Wragg built their business a completely different way. In this episode, we break down how they went from starting from scratch — with no guaranteed income — to building a thriving estate agency powered by community, relationships, and consistency. We cover: * How they got their first listings with no brand * Why community beats cold prospecting * The power of networking and being hyper-local * When (and how) to become s...

Most letting agents say they offer great service, but memorable service is built in the small details. In today's episode, we look at how agents can stand out by making landlords and tenants feel genuinely known: remembering birthdays, noting children's and pets' names, recording communication preferences, personalising move-in experiences, improving handovers and creating thoughtful touch points that make people feel like they matter. This is not fluffy service. It is a practical way t...

Think communication issues in you agency are caused by poor processes or lack of accountability?....Maybe not. In this episode, we explore how DISC profiling can help you better understand the communication styles of your team, landlords and tenants, allowing you to reduce misunderstandings and build stronger working relationships. We're looking at what DISC profiles are, how to identify different behavioural preferences, and how to adapt your communication style to get better results. We are...

A failed advertising creative who'd spent a decade watching his best ideas die in focus groups had one conviction left: that the most boring product on earth could become the most talked-about brand in the country. This week, Toby tells the unlikely story of Liquid Death — canned water with a skull on it, a $1.4 billion valuation, and a fan base that tattoos the logo onto their own bodies — and asks a question that should keep every estate agent up at night. If someone covered your logo, woul...

I was asked last week, if I could go back to day one of starting my letting agency, what advice would i give myself? I had to have a think because there are lots but I narrowed it down to seven things I would drill into my own head, because I learned most of them the hard way. In this episode, I talk honestly about why great service alone won’t grow your portfolio, why systems will always beat superhero mode, and why not every landlord is the right landlord for your agency. We’ll also cover t...

Direct mail still works, but generic “landlords wanted” leaflets usually don’t. In this episode, I share three simple changes that can turn an ignored letter into a landlord enquiry. How to use a QR code to make taking action incredibly easy, why showing your face builds trust and recognition, and how a strong PS can become the most powerful line on the page. I also share lessons from using direct mail in my own letting agency, including why one clear offer will usually work better than tryin...

Feeling burnt out, overwhelmed, or like everything in your agency is too big to fix? In this episode, we’re breaking overwhelm down into something far more manageable. Instead of trying to overhaul your whole business overnight, I’ll walk you through seven small, practical changes you can make over seven days to create immediate relief. From getting everything out of your head, spotting what only you can do, delegating one task, blocking thinking time, setting boundaries, moving your body, an...

In 1950s America, a fugitive Viennese psychoanalyst had a strange theory about why nobody was buying instant cake mix — and his fix had nothing to do with the recipe. Toby tells the story behind the IKEA Effect, the curious behavioural quirk that makes us love things more when we’ve laboured over them, and asks what it means for estate agents who want their vendors to choose them, defend them, and pay them what they’re worth. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ...