Is "Digital Hygiene" Killing Your Valuation? Why Your Biggest Exit Risk Isn't Your P&L with Paige Wiese

About this episode

The episode discusses the impact of digital asset management on business valuation and the risks associated with poor digital hygiene.

Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- Are your digital assets a ticking time bomb for your business valuation? In this tactical episode of The Exit, host Steve McGarry sits down with Paige Wiese, founder and CEO of Tree Ring Digital, to unpack the often-overlooked world of digital asset management in M&A. Paige shares her journey from architecture to becoming a digital asset expert, revealing how "poor hygiene" around domain names, license keys, and social media logins can derail a deal or provide buyers with unwanted leverage during negotiations. Whether you are a referral-based business or a personal brand, this episode provides a roadmap for documenting your digital footprint to ensure a smooth, high-value transition. What You’ll LearnBeyond Crypto: Beyond Crypto: Why digital assets actually refer to the 300+ data points, from hosting and domain names to email addresses and plugin license keys, that keep your company operating…

People in this episode

Host: Steve McGarry

Guest: Paige Wiese

Topics covered

• digital hygiene
• business valuation
• digital asset management
• M&A
• due diligence
• negotiation

Keywords

• digital assets
• valuation calculator
• domain names
• license keys
• social media logins
• deal friction
• vendor trap

Mentioned in this episode

Organizations: Tree Ring Digital, Flippa

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