From $300K to $600K in Just 12 Months: How Jenna Potter Doubled Her Photography Business and Took a Month Off

From $300K to $600K in Just 12 Months: How Jenna Potter Doubled Her Photography Business and Took a Month Off

August 4, 2026 · 43 min · Episode 98

About this episode

Jenna Potter shares her journey of doubling her photography business revenue and achieving work-life balance.

This episode is for you if you know business you have much more potential within you… but aren't sure how to get there. You've built a successful business on your own. You're also wearing every hat, working evenings and weekends, and wondering how you'll ever take on bigger opportunities without sacrificing even more of yourself. If that's you, I want you to meet Jenna Louise Potter. Just one year ago, Jenna was running a successful portrait photography business in Hong Kong, generating about $300,000 a year as a solo entrepreneur. She had a big vision, but she was doing almost everything herself and wasn't sure how to scale beyond where she was. Today, after one year inside Boldheart, she has doubled her revenue to $600,000, grown her team from two people to thirteen, stepped fully into her role as CEO, and recently took an entire month off to travel with her family while her business continued to thrive. In this conversation, Jenna shares the mindset shifts, systems, and leadership decisions that made this transformation possible. We talk about hiring before you feel ready, documenting systems, letting go of control, and why investing in yourself often becomes the turning point…

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