Death of GOLS Latex Standard: Expert Ely Battalen Unpacks What's Changing (and Introducing Morganic)
About this episode
Mark Kinsley and Ely Battalen discuss the implications of the disappearing GOLS standard and the emergence of the Morganic standard in the mattress industry.
Did you know the “organic” label on your mattress might be meaningless? Discover the truth about GOLS, new standards, and what brands must do now. Is your mattress really organic—or just labeled that way? In this episode, Mark Kinsley is joined by sustainability certification expert Ely Battalen to unpack the truth behind “organic” and “natural” claims in the mattress industry. With the GOLS (Global Organic Latex Standard) certification disappearing and the new Morganic standard emerging, confusion is at an all-time high for both brands and consumers. If you’re a retailer, manufacturer, or just someone who cares about what you’re sleeping on, this conversation is essential. Ely reveals why most “organic” claims on mattresses are technically incorrect, how certifying bodies like GOTS and GOLS actually work, and what changes as Morganic steps in. Learn how brands can avoid costly legal mistakes, what certifications really mean for your product, and why supply chain transparency is now non-negotiable. Industry insiders will love the behind-the-scenes look at certification audits, supply chain tracking, and how getting certified can actually streamline your business and reduce costs…
More episodes of The FAM Podcast with Mark Kinsley
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- The Her Story: What the Malouf, EverRest & Sinomax Merger Reveals
- The Her Story: Rethinking Women's Empowerment in the Mattress Industry
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