The Her Story: What the Malouf, EverRest & Sinomax Merger Reveals
About this episode
This episode reveals the untold story behind the merger of Malouf, EverRest, and Sinomax, focusing on the impact on sleep and business.
Most people have no idea what really happens when mattress giants merge—discover the truth (and the surprising impact on your sleep and business). Ever wondered what actually goes on behind closed doors when industry leaders like Malouf, Everest, and Sinomax join forces? In this episode, Tara Kinsley sits down with Ashlee Doonan (Director of Marketing & Brand Strategy) and Beth Thompson (Director of Communications) to reveal the untold story of their groundbreaking collaboration. You’ll hear unfiltered insights on how three powerhouse brands are integrating teams, sharing resources, and navigating the challenges of overlapping roles—all while fiercely protecting their culture and keeping customer needs front and center. If you’ve ever felt confused by industry mergers, frustrated by mattress marketing "gimmicks," or curious how real industry leaders set boundaries and avoid burnout, this is your must-listen. Ashley and Beth open up about maintaining honesty in marketing, tackling casual sexism, and why doing the hard thing is the key to career growth—especially for women in a male-dominated space. Plus, get an inside look at how American manufacturing, global partnerships…
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- Her Story: Why Women in the Mattress Industry Are Changing the Game—One Rule at a Time
- Her Story: The Power of Quiet Leadership
- The Her Story: Rethinking Women's Empowerment in the Mattress Industry
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