About this episode

The episode explores the challenges faced by sustainable fashion businesses through the experiences of guest Chu Wong from Shop Bettr.

Welcome to our first episode of 2022! In this episode and the next, we deep dive into the start and end of local sustainable fashion businesses with their founders. Chu Wong, our guest for this episode, discusses how she managed relationships with respective brand partners whilst juggling financial precariousness of a new brand. This, on top of reconciling with the business’ misalignment with her personal values and identity. This episode (and the next), sheds light on the emotional labour it takes when running a sustainable fashion business. -------- TIMESTAMPS Intro (0:41) Shop Bettr’s journey from start to end (6:57) The dissonance- running a sustainable fashion business (10:52) The difficult decision of closing down the business (16:33) Does a ‘sustainable fashion business’ exist? (18:44) Shop Bettr symbolises a support network (25:24) How can we fix a flawed system? (30:40) Conclusion (37:48) -------- ADDITIONAL RESOURCE For The Wild podcast Episode 265 on Healing the Fashion Industrial Complex https://forthewild.world/listen/shamira-covington-on-healing-the-fashion-industrial-complex-265 -------- Connect with Chu: Instagram @xchuw Website https://www.chuwong.com/…

People in this episode

Guest: Chu Wong

Topics covered

• sustainable fashion
• business challenges
• emotional labor
• local fashion
• financial precariousness
• brand partnerships

Keywords

• sustainable fashion
• business closure
• emotional labor
• financial challenges
• brand partnerships
• local businesses

Mentioned in this episode

Organizations: Shop Bettr, For The Wild, rewearpodcast.carrd.co, YouTube

Books & works: Episode 265 on Healing the Fashion Industrial Complex

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