About this episode

Mark Ledlow and guest Phelim Rowe discuss strategies for small businesses to effectively engage in conferences and exhibitions.

In this episode, host Mark Ledlow is joined by Phelim Rowe, an industry analyst, from the United Kingdom, diving deep into Phelim's journey in the security conference industry. They discuss the challenges small business owners face when investing in conference booths and exhibitions. Through his conversation with a guest, Phelim delves into the common complaint about lack of return on investment (ROI) and explores effective strategies for making such investments worthwhile. They challenge the 'Field of Dreams' mentality and emphasize the importance of momentum and proactive engagement in leveraging conference opportunities. The discussion also covers the differences in business cultures and practices across various regions, and offers practical advice for entrepreneurs to scale their businesses. The episode concludes with event announcements and a reflection on the shifting trends from audio to video podcasting. Learn about all this and more in this episode of The Fearless Mindset Podcast. KEY TAKEAWAYS • Conference ROI requires active engagement, not passive booth sitting • Build momentum before scaling your business • Conference deals take 6-12 months to close • Attend one…

People in this episode

Host: Mark Ledlow

Guest: Phelim Rowe

Topics covered

• conferences
• small business
• ROI
• entrepreneurship
• business culture

Keywords

• conference ROI
• small business challenges
• proactive engagement
• business culture
• event strategies

Mentioned in this episode

Organizations: United Kingdom, security conference industry

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