Building a Top 5 Global Crypto Exchange with 120M Users, with Bitget CEO Gracy Chen
From The Fintech Blueprint by Lex Sokolin
December 29, 2025 · 44 min · Episode 194
About this episode
Lex speaks with Gracy Chen, CEO of Bitget, about building a leading global crypto exchange and its expansion strategies.
In this episode, Lex speaks with Gracy Chen - Bitget’s CEO, who transitioned from a fintech entrepreneur to leading one of the top five global crypto exchanges. Bitget processes $10–20 billion in daily trading volume and serves 120 million users across centralized and decentralized platforms. Its geographic base is mostly in Asia, but it’s expanding into Europe through regulatory compliance and new products like tokenized US stocks, which have already surpassed $20 billion in trading volume. Bitget differentiates through security features, including a $600 million protection fund, and user acquisition via both brand campaigns (e.g. Messi sponsorship) and local affiliate (KOL) marketing. Looking ahead, Bitget aims to move beyond crypto-native assets toward mass adoption, focusing on product-market fit and offering tokenized real-world assets and enterprise services.
People in this episode
Host: Lex Sokolin
Guest: Gracy Chen
Topics covered
- crypto exchange
- fintech
- user acquisition
- regulatory compliance
- trading volume
- mass adoption
Keywords
- Bitget
- crypto exchange
- Gracy Chen
- trading volume
- user acquisition
- fintech entrepreneur
- tokenized assets
Mentioned in this episode
Organizations: Bitget, Messi sponsorship
Products: tokenized US stocks, tokenized real-world assets
Places: Asia, Europe
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