Tell Me a Story
About this episode
Matt Stone discusses the importance of storytelling in business and how it can engage audiences more effectively than traditional formats.
Subtitle: Matt resets Backstage around its real purpose — and shares the storytelling shift that made a bored panel remember him for the rest of the day Description: Backstage is changing, and Matt’s being upfront about why: he changed the name before he changed the show, and now it’s time for the style to catch up. Going forward this is a sharper daily dose for founders, entrepreneurs, and leaders who’ve realized their personal stories are a real business advantage — with a warm nod to the legacy audience of friends and family who’ve been here since it was a personal journal. Then he gets to the actual lesson: how to tell a short story that lands. The proof is a panel he sat on years ago, bored stiff by a by-the-numbers format, who decided to answer his question with a story instead of a list — and watched the whole room wake up. People brought it up in follow-up meetings for the rest of the day; the story traveled beyond him. Matt’s point is that storytelling is a muscle, not a gift: it takes practice to keep stories accessible and to drop into that mode with energy, clarity, and presence. A practical, slightly reflective one on why “you know what that reminds me of…” beats…
People in this episode
Host: Matt Stone
Topics covered
- storytelling
- entrepreneurship
- personal stories
- business advantage
- engagement
Keywords
- storytelling
- entrepreneurs
- business advantage
- engagement
- personal stories
Mentioned in this episode
Organizations: Backstage
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