How AI Became My Production Company

How AI Became My Production Company

May 31, 2026 · 9 min

About this episode

Dominic Frisby discusses the AI tools he uses for production and content creation.

Following on from last week’s piece about the extent to which I use AI , I’ve had a surprising number of messages asking which AI I actually use and what for. I should immediately stress that I am not some sort of AI guru. I know people use Claude to write code, automate businesses and build entire internal operating systems. That is beyond me. I can’t code. I’m a one-man band, who occasionally hires freelancers. I’m self-taught. But here’s what I actually use and what for. I stress the best method of all is trial and error. You get results quickly. If you don’t get what you’re looking for, adjust the prompt, or try a different app. Let’s start with the visual stuff. Pretty much every image accompanying my articles, such as the one above, is generated on Midjourney. I’ve experimented with ChatGPT, Grok and other image generators, but I like Midjourney’s images the most. My prompt is often just the article title plus the aspect ratio. Four options appear. I pick the best one. That alone would have seemed miraculous ten years ago. I also use Midjourney extensively for music videos. For example, in this video about the lighter side of hyperinflationary collapse, almost every visual…

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