Where are the young audiences?
About this episode
The episode discusses the findings of a study on young audiences in New Zealand conducted by NZ on Air.
NZ on Air’s Where are the Audiences study now breaks out a standalone project focused solely on young audiences. It surveyed 360 New Zealanders in the 15-24 bracket, and the results came out a few days ago. Duncan Greive is joined once again by James Davidson, chief strategy and planning officer at PHD Aotearoa, who are The Fold’s partners for this episode, to break down what this data tells us. Learn more about your ad choices. Visit megaphone.fm/adchoices
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- Christopher Luxon’s communication problem
- Was I wrong about the NZ Herald’s strategy? (I was)
- How TVNZ won the Fifa World Cup
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