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Est. listeners per new episode within ~30 days
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15,001 - 40,000
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On the show
Recent episodes
Dentsu’s Rob Harvey on why bigger can be better in the AI age
May 4, 2026
51m 50s
Why are indie agencies thriving in a semi-broken advertising economy?
Apr 27, 2026
50m 15s
The five biggest stories in NZ media right now
Apr 20, 2026
49m 29s
Exclusive: How Mike Minogue partnered with TVNZ+ on podcasting
Apr 13, 2026
45m 09s
The story of the 21st century is all about the end of trust
Apr 6, 2026
38m 49s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/4/26 |  Dentsu’s Rob Harvey on why bigger can be better in the AI age | Rob Harvey is CEO of Dentsu across Australia and New Zealand – it’s one of the biggest ad agencies in the world, and Rob is notable for the length of time he’s spent leading it locally. In an industry notable for executives burning bright then shifting up, down and sideways, Harvey has been a deeply committed constant. He’s led the Aotearoa business since 2013 – before Netflix landed here – and last year took over the Australian operation too, meaning he now oversees more than 1000 staff across its various brands. Dentsu is notable for a number of reasons. It’s one of what used to be known as the “big six” ad agencies, now the “big five” after the merger of Omnicom and IPG. They’re known as the “holdcos” within advertising, and the term can be used derisively by some, as a synonym for mercilessly squeezing and flattening in a way which doesn’t necessarily deliver the best for its people or clients. However Rob offers a persuasive defence of the model, saying the name no longer well-describes his business at least. Dentsu is also the only one of the “big five” from Japan, which has a legendarily specific and singular business culture, so we talk about how that flows through its offices. Dentsu has endured a tough few years in this part of the world, with Australia recording a massive $500m paper loss in 2023, in part due to a bet on competing with the consultancies on broader business strategy work. None of that happened on Harvey’s watch however, and the business is considered to be well into a turnaround. Finally, because this episode is recorded in partnership with the Communications Council – of which Harvey is president – we discuss their excellent event Media Spotlight, happening in late May. Learn more about your ad choices. Visit megaphone.fm/adchoices | 51m 50s | ||||||
| 4/27/26 | Why are indie agencies thriving in a semi-broken advertising economy? | Sam Stuchbury is the executive creative director and founder of Motion Sickness, and Lee Lowndes is the chief executive and founder of Daylight. Each of them run independent creative agencies, each is under 40, each took home golds at the recent Axis Awards, and - most importantly - each has a very differentiated conception of what an agency is in 2026. They have each found a way to thrive in an era where many of the big ad agencies feel defined more by their challenges than opportunities.Motion Sickness is on some kind of hot streak, and has just made the decision to rebrand as a creative company over an ad agency. That hasn’t stopped them taking home a raft of advertising awards. Cannes Lions have called them one of the top five global independent agencies this year, they took the Grand Prix for their herpes work, and were just named agency of the year at Axis for their Māori roll call, and their brilliantly original work helping bring people back to Karangahape Road.Daylight, meanwhile, defines itself as a “creative and technology studio”, meaning it builds digital products then wraps campaigns around them to get those apps to the right audiences. Its most recent output is Billy, a highly sophisticated tool to get consumers onto the best energy plan, with a major media campaign to help build awareness of it. They’ve also built platforms for media organisations like the Pacific Media Network and Fiji Sun, along with continuing their work for the World Health Organization.Duncan Greive is a shareholder and co-founder of Daylight. Learn more about your ad choices. Visit megaphone.fm/adchoices | 50m 15s | ||||||
| 4/20/26 | The five biggest stories in NZ media right now | Glen Kyne returns to The Fold to catch up on all the biggest stories in recent times. We look at the existential challenge the BSA opened up, and try and figure out what’s really going on with Troy Bowker and Stuff. Then we look at the recent NZME workplace review, and contrast it with a much more substantial effort from Mediaworks a few years ago. We assess the early returns from Tova O’Brien’s arrival at TVNZ and John Campbell at RNZ, before finally weighing in on the Tom Phillips documentary controversy. Learn more about your ad choices. Visit megaphone.fm/adchoices | 49m 29s | ||||||
| 4/13/26 | Exclusive: How Mike Minogue partnered with TVNZ+ on podcasting | He’s very familiar as the star of Wellington Paranormal, and a radio host with Hauraki – but Mike Minogue’s greatest achievement might be Frank, his burgeoning agency. Frustrated with the quality of talent representation in Aotearoa, Minogue started Frank to bring a different approach to the established players. But he added speaker representation and, crucially, podcast representation to Frank’s mix – and in so doing set it up for a landmark deal.Today, The Fold can reveal that Frank is the exclusive supplier of podcasts to TVNZ+ – a milestone for the form, and one which brings TVNZ into line with Netflix and YouTube, each of which is making a big play to make podcasts a big part of their strategy. Minogue joins Duncan Greive on The Fold to explain his motives for starting Frank, and why he is betting big on podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices | 45m 09s | ||||||
| 4/6/26 | The story of the 21st century is all about the end of trust | Richard Edelman was deeply prescient, when he responded to the “battle for Seattle” by commissioning an annual global survey of institutional trust. For a quarter century the trust barometer has revealed the extent to which countries and societies have grown insular and mistrustful, and catalogued the downstream consequences. basically, it’s not just media, it’s everyone.New Zealand is no different, and Acumen, which runs the research locally, has the numbers. Chief executive Adelle Keely joins Duncan Greive to discuss what it shows, and what (if anything) can be done about it. Learn more about your ad choices. Visit megaphone.fm/adchoices | 38m 49s | ||||||
| 4/1/26 | The BSA chooses to face its existential dilemma head on | After six months of careful deliberation, and six years after it first floated the idea, the broadcasting standards authority decided that it definitively does have jurisdiction over platforms like The Platform. This set off a firestorm stretching across politics, law and media, with the regulator having the temerity to suggest that one, relatively tiny corner of the internet was within its bounds. In a reversal of typical roles, Toby Manhire hosts Duncan Greive to break down this story, at once arcane and enormous. Learn more about your ad choices. Visit megaphone.fm/adchoices | 29m 59s | ||||||
| 3/30/26 | First t-shirts, then podcasts, now the world: the story of YOUKNOW | Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of community. Then in 2023 he repeated the trick in a whole new paradigm, launching The Morning Shift as a daily podcast to overnight success. He joins Duncan Greive on The Fold to talk about the challenges of running these two businesses, what made each click – and why the future of the media side is aiming global. Learn more about your ad choices. Visit megaphone.fm/adchoices | 38m 34s | ||||||
| 3/23/26 | The Spotify paradox: why hundreds of fans can beat millions of streams | Joel Gouveia is a music supervisor, artist manager and booking agent, with a Substack. Earlier this year he wrote a series of posts, each more successful than the last, which drilled into the streaming music economy in a vivid and challenging way. He talked about bands with millions of streams that sold a dozen tickets, while others with comparatively tiny audiences could sell out tours. He looked some of the economic and cultural failings of music streaming and shone a bright light on them, basically – and those posts were the most popular pieces on the whole Substack network, showing just what a chord he struck. He joins Duncan Greive on The Fold from his office in Toronto to explain his thinking, and why he started speaking out. Learn more about your ad choices. Visit megaphone.fm/adchoices | 44m 01s | ||||||
| 3/16/26 | This journalist says we’re thinking about AI all wrong | Alan Soon is a journalist and media consultant who runs Splice Beta, one of Asia’s most popular news media festivals. He recently wrote an extremely provocative piece arguing that journalism as an institution has been ignoring and underplaying advances in AI. He joins Duncan Greive on The Fold from Singapore to unpack this thesis. Learn more about your ad choices. Visit megaphone.fm/adchoices | 56m 45s | ||||||
| 3/9/26 | Listener mailbag! We answer your media questions | The Fold’s regular hosts go through the audience’s best questions, running from media buying to the government as an advertiser to the future of Sky to whether Three should have been born at all. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 04m 36s | ||||||
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| 3/2/26 | A deep dive into Sky’s huge week, plus NZME’s editorial changes | Last call for our first ever listener questions episode – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. Glen Kyne joins Duncan Greive to discuss a major week for Sky, which staged the first upfronts from any New Zealand broadcaster since 2023, and delivered its first set of results since its acquisition of Three. After attending the upfronts, Glen and Duncan share their notes – and also analyse Paramount’s shock win in the race to acquire Warner Brothers, and NZME’s impressive annual results (and some late-breaking editorial news). Learn more about your ad choices. Visit megaphone.fm/adchoices | 50m 02s | ||||||
| 2/23/26 | The long strange trip of MediaWorks | The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. A different episode of The Fold this week, leaning on Glen Kyne's deep experience with MediaWorks to tell the story of this perennial underdog of the big media companies – one which has always had great, authentic brands and even greater debt loads. Now that it's finally debt-free, Kyne talks Greive through the great saga of its various eras, as it finds itself once again for sale. Learn more about your ad choices. Visit megaphone.fm/adchoices | 52m 25s | ||||||
| 2/16/26 | Social media’s “big tobacco moment”, and the growing big tech backlash | The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss three huge stories impacting the social media and platform world. First is a landmark trial which contends social platforms are faulty products which visit huge harms upon their users – both Snap and TikTok have settled out of court, while Meta and Google will go to trial in a case with potentially enormous implications for the platforms.Next, they discuss the under-16 ban movement, which is spreading rapidly around the world, including New Zealand. Finally they analyse the EU’s multi-faceted resistance to big tech, one which epitomises the downstream consequences of Trump’s hostility toward his traditional allies. Learn more about your ad choices. Visit megaphone.fm/adchoices | 51m 23s | ||||||
| 2/9/26 | The Warehouse's big, brave ad bet + Mediaworks' future and more | The Fold's first ever listener question's episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. This week, Glen joins Duncan to discuss a flood of major media stories, led by breaking news: The Warehouse Group's shock decision to pause all advertising. Then they discuss the future of Mediaworks after its split from QMS, the end of a dismal era for the Washington Post's CEO Will Lewis, a new CEO for Disney and a fork in the road for Nielsen in New Zealand. Learn more about your ad choices. Visit megaphone.fm/adchoices | 54m 25s | ||||||
| 2/2/26 | Many musicians hate Spotify. Eddie Johnston has no time for all that | Eddie Johnston is first and foremost a huge music fan – he grew up loving New Zealand artists like The Mint Chicks and the Phoenix Foundation, and understood music in the paradigm of CDs and scenes. For many artists, even young musicians, those were the archetypal good old days, before social and streaming broke the model. But Johnston, who performs under the name Lontalius, has a clear-eyed and unsentimental response to the changing times, and tries to find ways to love making music even in the big tech era. He joins Duncan Greive ahead of his Laneway slot to explain how he learned to stop worrying and love the platforms, deep flaws and all. Learn more about your ad choices. Visit megaphone.fm/adchoices | 56m 32s | ||||||
| 1/26/26 | On Davos, the end of of the rules based order, and where this is all headed | A quite different episode this week, because discussing media without reference to the wider world feels particularly pointless at the moment. Duncan Greive hosts his friend David Brain on The Fold, to discuss Davos, the gathering of political, business and media elites, all in the shadow of Trump. Brain is a longtime attendee of Davos, and breaks down what it’s like on the ground, its noble intentions, its wrong turns and how incompatible it feels with the new world order, before trying to figure out what New Zealand’s response should be. Learn more about your ad choices. Visit megaphone.fm/adchoices | 47m 46s | ||||||
| 1/19/26 | Seven questions which will define 2026 in NZ media | Glen Kyne joins Duncan Greive on The Fold to discuss the biggest questions facing New Zealand's media in 2026. How will the John Campbell signing impact RNZ? Can NZ Rugby arrest its slide into chaos or has Sky got a big problem with its biggest partner? Will TVNZ follow Netflix into podcasts or UGC? Is Jim Grenon done with NZME? Will the Warner Brothers acquisition go through, and how will that change Netflix – and impact New Zealand? Is our government going to keep watching forever, or will it act? Will TradeMe take all of Stuff, and where will that leave mastheads? Learn more about your ad choices. Visit megaphone.fm/adchoices | 59m 08s | ||||||
| 1/12/26 | Summer Reissue: Charlie Kirk and Tom Phillips show boundary collapse between the internet and real life | The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2025: Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss two violent deaths, one driven by the internet, the other digested by it. They discuss how each shows in different yet profound ways how treating the internet as a separate sphere of life is increasingly impossible – rendering the libertarianism of one incompatible with the laws and mores of the other. This episode was originally published on September 16 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices | 51m 31s | ||||||
| 1/5/26 | Summer Reissue: Sky CEO Sophie Moloney on the NZ rugby and Three deals and the depth of its moat | The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2025: Sophie Moloney has been CEO of Sky NZ for five years. For much of that time she’s been dealing with downsides – a failed acquisition of MediaWorks, Spark Sports gifting their rights to TVNZ and prolonged satellite issues. But lately, things have been looking up. They successfully brought NZ Cricket rights back, scooped up Three’s assets for $1, and just last week lengthened their rugby deal under very buyer-friendly terms. She joins Duncan Greive on the Fold to dig into all those issues and more. This episode was originally published on August 29 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices | 56m 46s | ||||||
| 12/29/25 | Summer Reissue: How Auckland FC aced (almost) everything – including its media strategy | The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2025: Nick Becker is an Aucklander who spent 15 years in the UK, much of it in key roles with huge EPL teams Arsenal and Manchester City, before a spell in Melbourne. He returned home to launch the city’s first professional football team in more than a decade – one which overcame early doubts to become a phenomenon right out of the gate. He joins Duncan Greive on The Fold to talk about the decision to let a documentary crew film their first season, how to build fan engagement and delve into the complexities of reach versus reward in sports rights. This episode was originally published on July 15 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices | 42m 18s | ||||||
| 12/15/25 | 2025 in review: The top five global media giants' years, ranked from worst to best | Glen Kyne and Duncan Greive complete the second part of The Fold’s 2025 finale, this time picking and ranking the five best performing global media players. The podcast was recorded in the immediate aftermath of the Netflix-WBD news, which scrambled rankings and will be a huge storyline for months, perhaps years, to come. Learn more about your ad choices. Visit megaphone.fm/adchoices | 58m 23s | ||||||
| 12/8/25 | 2025 in review: NZ’s major media companies’ years, ranked from worst to best | Glen Kyne joins Duncan Greive for a two-part finale, ranking the performances of New Zealand’s scale media companies. They take on MediaWorks, NZME, RNZ, Sky, Stuff and TVNZ, based on public facing metrics, conversations and general vibe-based diagnosis. There’s a clear winner, but wide disagreement on the losers. PLUS an instant reaction to the Netflix-WBD deal. RNZ’s Paul Thompson on that bombshell radio report Sky CEO Sophie Moloney on the NZ rugby and Three deals and the depth of its moat Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 05m 05s | ||||||
| 12/1/25 | The Australian big tech revolution rolls on | 2025 has been a year of profound change in the regulatory landscape for Australian media. There is a social media ban for under 16s, which goes live next week. There are new local content spending rules for the big paid streaming platforms. And there is a revised version of the news bargaining code which aims squarely at Meta. Tim Burrowes has covered all this at Mumbrella, and rejoins The Fold to update Duncan Greive on what our near neighbour is doing – and what our government could copy (but probably wont). Learn more about your ad choices. Visit megaphone.fm/adchoices | 42m 18s | ||||||
| 11/24/25 | The deals that defined the year in local media – plus predictions for 2026 | Last week we kicked off a new partnership with New Zealand's leading media agency, PHD, which will partner with The Spinoff and The Fold on a series of podcasts on the increasingly complex intersection of media, advertising and technology. We held a live event at The Spinoff in front of a room full of senior marketers, featuring Helen Brown (PHD Chief Investment Officer) and Rachel Bayfield (PHD Chief Technology & Innovation Officer), along with James Davidson, (PHD Chief Strategy and Planning Officer). We reviewed the year in local media, highlighted by a pair of major deals at Stuff and Sky, while surveying big changes in search and the continued strength of OOH and radio. Finally we cast ahead with some predictions for 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices | 54m 52s | ||||||
| 11/24/25 | Monopod: some stray takes on the 2025 NZ Screen Awards | Duncan Greive goes solo to deliver a quick response to the NZ Screen Awards, which fused film with television in a way which showed a lot of promise while also needing some serious tightening. There were big wins for The Convert, and a big beautiful crowd, but Tinā felt neglected and the randomised nature of the awards meant that energy came and went. The highlights more than justified the exercise – but a more streamlined and sequenced show should be the aim for 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices | 19m 24s | ||||||
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Chart Positions
3 placements across 2 markets.
Chart Positions
3 placements across 2 markets.