About this episode

Casey Markee discusses the evolving landscape of search and what food bloggers need to adapt to succeed.

Navigating the new rules of search in SEO, building credibility and authority as a food blogger, and prioritizing clarity in your writing with Casey Markee from Media Wyse. ----- Welcome to episode 579 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from Media Wyse. How Search Is Changing and What Food Bloggers Need to Do About It If you've been feeling like search and traffic have gotten harder to figure out lately — you're not imagining it. The rules are genuinely changing, and they're changing fast. In this episode, Casey breaks down the biggest shift happening in search right now — the move away from the traditional "10 blue links" model toward a semantic, AI-powered model where Google constructs answers from multiple sources and tries to keep users on Google rather than sending them elsewhere. For food bloggers, this means that publishing a well-optimized recipe is no longer enough, and Casey explains exactly what it takes to thrive in the search landscape that's replacing it. Bjork and Casey cover the technical fundamentals that still matter (core web vitals, internal linking, structured data), the growing importance of building a…

People in this episode

Host: Bjork Ostrom

Guest: Casey Markee

Topics covered

• SEO
• search engine changes
• food blogging
• content authority
• writing clarity
• Google knowledge graph

Keywords

• search optimization
• AI-powered search
• recipe publishing
• core web vitals
• internal linking
• structured data
• content ecosystem
• topical authority

Mentioned in this episode

Organizations: Media Wyse

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