About this episode

Jenna Arend discusses Pinch of Yum's strategies for email growth and content distribution amidst digital changes.

Welcome to episode 575 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend. Inside Pinch of Yum's Strategy for Email Growth and Content Distribution with Jenna Arend This week, Bjork sits down with Jenna Arend, General Manager of Pinch of Yum, as part of our ongoing GRO mini-series. In this episode, she shares how Pinch of Yum is navigating the biggest shifts in the digital landscape right now, from the decline of third-party cookies to the rise of AI, and why those changes have pushed the team to double down on email and Facebook as their most reliable channels. Jenna also gets into the strategy behind keeping a long-running food blog relevant and thriving — from improving older content to creating targeted resources like meal plans and freezer meals. She shares how GRO has helped streamline the process of converting social media followers into loyal email subscribers, and why building that direct line of communication with your audience matters more than ever. If you've been thinking about how to future-proof your content strategy, this one is worth a listen! Three episode takeaways: Adapt your strategy as the digital landscape shifts: With…

People in this episode

Host: Bjork Ostrom

Guest: Jenna Arend

Topics covered

• email growth
• content distribution
• digital landscape
• food blogging
• social media strategy
• AI impact

Keywords

• email marketing
• content strategy
• digital marketing
• food blog
• social media
• AI

Mentioned in this episode

Organizations: Pinch of Yum

More episodes of The Food Blogger Pro Podcast

• Why Personality Is the New Competitive Advantage with Sam Vander Wielen · July 21, 2026 · 50 min
• How Search Is Changing and What Food Bloggers Need to Do About It with Casey Markee · July 14, 2026 · 54 min
• How Josh Gale Grew His Audience to 1.2M+ in Under a Year by Leading with Storytelling · July 7, 2026 · 53 min
• How to Stop Relying on Traffic and Start Building a Business with Emily Baksa · June 30, 2026 · 59 min
• How Rebecca Blackwell Turned Food Blogging into a Six-Figure Digital Business from an RV · June 23, 2026 · 56 min

Explore listener stats, chart rankings, contacts and more on the The Food Blogger Pro Podcast podcast page.