Carney’s Trade Avenger Squad, U.S. Beef with Beef & Cracking the Code for Localizing Global QSR Food Trends with Trinh Tham, CEO of the Kevito Group, operator of Chatime and Bake Code
From The Food Professor by Michael LeBlanc, Dr. Sylvain Charlebois
April 23, 2026 · 56 min · Season 6 · Episode 33
About this episode
The episode features Trinh Tham discussing scaling QSR concepts and insights on food industry trends.
Michael LeBlanc and Dr. Sylvain Charlebois welcome Trinh Tham, CEO of the Kevito Group, to discuss scaling QSR concepts Chatime and Bake Code across Canada. Tham shares insights on brand building, franchise growth, and bringing global food trends to Canadian consumers through authenticity and localization. The episode also covers key food industry news, including inflation, sustainability trends, grocery pricing, and global trade pressures impacting Canada’s agri-food sector, as well as thoughts on Prime Minister Mark Carney’s Canada-U.S. trade advisory council.
People in this episode
Hosts: Michael LeBlanc, Dr. Sylvain Charlebois
Guest: Trinh Tham
Topics covered
- QSR concepts
- brand building
- franchise growth
- global food trends
- inflation
- sustainability
- agri-food sector
Keywords
- QSR
- Chatime
- Bake Code
- franchise
- localization
- food trends
- Canada
- inflation
- sustainability
Mentioned in this episode
Organizations: Kevito Group, Chatime, Bake Code
Places: Canada, U.S.
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