US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman
From The Footballco Business Podcast by Footballco
June 10, 2026 · 35 min
About this episode
The episode features an interview with Catherine Newman from US Soccer discussing the upcoming World Cup 2026 and its cultural significance.
With the US hosting its 2nd World Cup, we spoke to US Soccer's Catherine Newman about the governing body's hopes for the tournament, what's changed in the US since 1994 and how kits and culture will play a role in making soccer America's favourite sport.
People in this episode
Guest: Catherine Newman
Topics covered
- World Cup
- US Soccer
- soccer culture
- sports marketing
- kits
- American sports
Keywords
- World Cup 2026
- Catherine Newman
- US Soccer
- soccer culture
- kits
- American sports
Mentioned in this episode
Organizations: US Soccer
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