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On the show
From 11 epsHosts
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Recent episodes
How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)
Jun 24, 2026
28m 10s
US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman
Jun 10, 2026
34m 43s
Inside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.
May 19, 2026
39m 02s
Behind the 2026 World Cup Hospitality Experience with On Location's Paul Caine
May 14, 2026
38m 56s
Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan
Apr 23, 2026
38m 12s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 |  How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode) | Not all brands need to write massive cheques to get noticed at the World Cup, not even at one this size! Lee Price is a man who made it his calling card to get Paddy Power noticed at international tournaments and joins us on this episode to discuss the brand's Rainbow Russians campaign, getting into trouble sponsoring Nicklas Bendtner's pants and also 'painting' a St Georges Cross on a Polar bear. This episode was first published in February 2021. | 28m 10s | ||||||
| 6/10/26 |  US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman✨ | World CupUS Soccer+4 | Catherine Newman | US Soccer | — | World Cup 2026Catherine Newman+4 | — | 34m 43s | |
| 5/19/26 |  Inside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.✨ | Spanish footballAmerican audience+5 | Nicolás García Hemme | LALIGA North AmericaRelevent Sports+2 | Boise | LaLigaNicolás García Hemme+6 | — | 39m 02s | |
| 5/14/26 |  Behind the 2026 World Cup Hospitality Experience with On Location's Paul Caine✨ | World Cup hospitalitypremium experiences+3 | Paul Caine | On LocationFIFA | NY/NJCannes Lions | hospitalityFIFA World Cup+5 | LIONS Sport | 38m 56s | |
| 4/23/26 |  Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan✨ | creativity in sportsfootball marketing+4 | Kenny Annan-Jonathan | FootballcoLIONS Sport | BrazilGhana | creativesfootball clubs+7 | — | 38m 12s | |
| 4/8/26 |  How BBC Sport will Broadcast the World Cup with dock10 - Recorded live at the Broadcast Sport Content Summit✨ | World Cup broadcastingBBC Sport+4 | Hannah RobinsonColm Harty+2 | BBC Sportdock10 | ManchesterNorth America | World CupBBC Sport+5 | — | 34m 08s | |
| 3/26/26 |  Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast✨ | player brandingfootball+4 | Adebayo Akinfenwa | FootballcoBeast Mode On Podcast+1 | Cannes | Adebayo Akinfenwaplayer brand+5 | LIONS Sport | 34m 45s | |
| 3/12/26 |  How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe✨ | World Cup marketingsports branding+4 | Rio FerdinandRachid Ahoyek+1 | HomegroundYouTube+1 | Cannes Lions | World Cupsports marketing+4 | — | 43m 29s | |
| 3/3/26 |  What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.✨ | Millwall FCsports marketing+4 | Luke Wilson | Millwall FC | London | Millwall FCLuke Wilson+5 | LIONS Sport | 21m 04s | |
| 2/17/26 |  The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell✨ | stadium naming rightsfootball business+4 | Sean Connell | The Sponsor | SpursOld Trafford+6 | stadium sponsorshipnaming rights+7 | — | 28m 02s | |
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| 2/2/26 |  Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh✨ | fan engagementsports business+3 | Mohammed BasrawiOlek Loewenstein+2 | Saudi Pro LeagueTelevisa Univision+2 | — | fan monetizationsports content+3 | — | 45m 00s | |
| 1/15/26 |  Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller✨ | footballfashion+4 | Daniel-Yaw Miller | Nikeadidas+1 | K-Culture | football fashion2026 World Cup+6 | — | 28m 39s | |
| 11/27/25 |  Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign | Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to differentiate the club from its rivals, both domestic and international. On the latest episode of the Footballco Business Podcast, we’re joined by Juventus’ Marketing Director, Marco Castellaneta, to find out what the club's done so far and what it takes to be a youthful club, including... 👶 What youth means to Juventus 🤴 The club’s Kings League partnership 🧠 Tackling mental health 📍 Taking football to extreme locations 📊 Measuring success 🗣️ Communicating We Are Youth Since 1897 to fans | 21m 13s | ||||||
| 11/13/25 |  Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer | We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades! Also… The strategy behind Vodafone’s new UEFA partnership Similarities with men’s football and women’s rugby How football and marketing have changed since Vodafone’s last UEFA partnership Could we see Vodafone on a Premier League shirt again? Stadium sponsorship What is Hyrox and why you should care | 23m 05s | ||||||
| 10/27/25 |  Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon | We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM. We find out who the most marketable footballers are and what makes a player marketable in 2025. Find out more and see the full list at: https://50mm.sportspro.com/ | 34m 46s | ||||||
| 10/10/25 |  Manchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill | On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, including: Commercial partnerships with the likes of Snuggs and Joie What it’s like playing games at two stadiums next door to each other Growing the club’s fanbase and its new social media plans What the club can learn from Hey Duggee Live and Disney on Ice The impact of new broadcast deals Being able to drink in the stands Where City Women will be in 2035 | 35m 31s | ||||||
| 9/25/25 |  Matt McKie - Stockport County and building community plus lessons from Manchester United | On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester United, the IOC, Nike and EA Sports. Matt joins us to discuss his work at Stockport County, the importance of community, challenging Wrexham, and why he can't have the next generation of kids growing up in Stockport and following Manchester City. There are also lessons from his time at United, EA Sports and Nike. This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions. The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. Find out more . | 37m 08s | ||||||
| 9/10/25 |  Colm Dillane AKA KidSuper: Football, fashion and creativity | On this show, we're bringing you Colm Dillane's interview from Stands, recorded in August this year and covering Colm's passion for fashion and creativity and the role football plays in his work. Colm is interviewed by Ryan McLaughlin, Events & Collaborations @ MCL Digital, Co-Host and Co-Organiser of STANDS STANDS is an event created FC St. Pauli to give room to the intersection between the different communities/cultures of streetfashion, art, music and football at the Millerntor Stadium Colm's interview covers Having Ronaldinho walk for KidSuper at Paris Fashion Week Why football is 'the coolest sport in the world' Lessons for brands and clubs crossing into football and fashion Why being a creator/director is harder than being an athlete Why he built a pitch on the roof of KidSuper Studio Partnering with St Pauli to create a unique mural, hoodies and shirts Working with Puma for the brand's Club World Cup Kits Collaborating with Louis Vuitton | 23m 29s | ||||||
| 9/4/25 | EA Sports: FC26, the impact of women's football, new partnerships, EA Futures, and celebrating Chloe Kelly with Senior Marketing Director for EA Sports FC, James Salmon | This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director for EA Sports FC, James Salmon. James joined us to discuss the impact of women's football in the FC series, the impact of new partnerships, the role of the FC Futures project and why everyone loves Chloe Kelly. | 17m 34s | ||||||
| 8/13/25 |  World Cup '26, MLS 3.0 and the best soccer cities in the US with Sports Business Journal's Alex Silverman | On this episode, we're joined by Sports Business Journal's Soccer Staff Writer, Alex Silverman, for a show dedicated to US Soccer. Alex takes us through SBJ's recently published list of the best US cities for soccer business, looks back at the Club World Cup and forward to the World Cup, and what's next for MLS. | 31m 17s | ||||||
| 7/30/25 |  How to bring creativity into women's football marketing and working with players ft, Polly Barnes, James Marshall and Jenny Mitton | On this show, we're finding out how to and why we need to bring creativity into women's football marketing, how to get the best from players, and the importance of understanding the culture. Also...the worst women's football marketing cliches, the importance of football adjacent culture and what it's like managing Toone and Russo. This episode was recorded live at Rewriting the Rules - an event held at INDIVISA HQ during the second week of the 2025 Women's Euro, focused on how brands and media are winning in women's football by doing this differently. | 31m 37s | ||||||
| 7/14/25 |  How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal | On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC Como Women, the club's rebrand, its role in the multi-club ownership group's plans and the importance of fashion and lifestyle. Victoire also discusses her admiration for Angel City FC, how they pitch to commercial partners and welcoming Juan Mata and Sergio Oliveira onto the board. | 30m 51s | ||||||
| 6/25/25 |  Women's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker | The growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in women's sport in the region. However, navigating and understanding this fandom isn't straightforward. To help brands better understand women's football fandom in Saudi Arabia, our women's football brand, INDIVISA, hosted a panel featuring: Tonia Eid - L'Oréal Beauty Division Lead at the global media network Wavemaker Farah Badran - Sport Strategy Consultant at independent sports, culture, and entertainment agency, RISE. Andy Jackson - SVP for the Middle East at Footballco The panel was moderated by our of VP of marketing and communications, Fabiola Wilcox. | 33m 39s | ||||||
| 6/11/25 |  Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals | On this episode, we're joined by the hosts of the Expected Goals podcast, Maggie Murphy and Matt Cutler to discuss what's changed in women's football in England since the Lionesses lifted the trophy on home turf in 2022. Maggie and Matt cover the impact of the Lionesses on both international and domestic attendance, the ever-changing broadcast set-up, how brands have changed their approach, and even try to predict the winner of the forthcoming Women's Euro. If you like this, check out the Expected Goals podcast. Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it. | 48m 06s | ||||||
| 5/28/25 |  MLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season | With Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the league since its first season in 1996 and what the future holds post-World Cup. For more, read Sam Carp's feature: The Health Check: Why MLS sponsorship growth is about more than just Messi - https://www.sportspro.com/insights/features/mls-sponsorship-portfolio-growth-messi-effect-adidas-apple/ | 43m 49s | ||||||
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