652: IM8 Founder: What It REALLY Takes to Build a $200M Supplement Brand
About this episode
Danny Yeung shares his journey from selling baseball cards to building a $200M supplement brand, IM8, co-founded with David Beckham.
Danny Yeung went from selling baseball cards at age 12 to scaling Ubuy-Ibuy to nearly a million a month in revenue in just six months before Groupon acquired it in 2010. Then during Covid, he launched a PCR testing operation that processed 28 million tests and generated over $800 million in revenue across three years. He listed the company on the Nasdaq at a billion-dollar valuation—then watched it crash to $40 million within 18 months. Instead of giving up, he bet the entire company's future on launching IM8, a consumer supplement brand co-founded with David Beckham that scaled from zero to nearly $10 million a month in just over a year. In this interview, the co-founder of IM8 breaks down how he processed 40,000 PCR tests daily with a 2,000-person operation running 24/7, why he pivoted from Covid testing to launching a premium supplement brand, and the brutal $500,000 lesson he learned trying to unlock ad spend too quickly on Meta without the right infrastructure in place. What you'll learn in this interview: • How Danny scaled Ubuy-Ibuy to nearly $1M/month in 6 months before Groupon acquired it • Why he processed 28 million Covid tests generating $800M+ in revenue over 3 years…
Topics covered
- entrepreneurship
- business growth
- supplement industry
- COVID-19 testing
- scaling operations
- product development
Keywords
- Danny Yeung
- IM8
- supplement brand
- COVID testing
- business scaling
- entrepreneurship
- Groupon
- Nasdaq
- Meta
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