664: He Changed How the World Builds Startups. Now He's Warning You About What Comes Next | Eric Ries
About this episode
Eric Ries discusses the urgent need for a shift in how startups are built to preserve their core values and customer loyalty.
Eric Ries wrote the book that changed how the entire world builds startups. Now he's back with a more urgent argument: the way we're taught to build companies is quietly turning them against everything that made them worth building in the first place. The creator of The Lean Startup has spent years watching mission-driven founders get fired from their own companies, watching the spark that started everything get extinguished by the very success they worked so hard to create—and he's finally written the blueprint to stop it. In this interview, Eric breaks down the core ideas behind his new book Incorruptible, why your corporate charter was designed to sound boring so you'd ignore it, and how the loyalty of your best customers is the most valuable—and most endangered—asset your business has. What you'll learn in this interview: • Why the metrics you're tracking are actively destroying customer loyalty—and what to measure instead • The IMVU pivot story: how six months of data finally broke through Eric's stubbornness and forced the pivot that saved the company • Why product improvements that don't change customer behavior aren't improvements at all • How to know when it's time to…
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