About this episode

Sam Faiers shares her journey of launching Revive Collagen after selling her house and overcoming previous business failures.

Sam Faiers had already shut down two businesses. She'd laid off her entire team in one day when the fashion brand stopped turning a profit. So when she found a collagen formula every manufacturer told her couldn't be made, she put the money from the sale of her house into it anyway. Revive Collagen launched in August 2020, mid-lockdown, with no marketing budget, and hit £1 million in sales in 13 weeks. Six years later it's on track for £26 million, sits in 6,000 US retail doors including Ulta, Walgreens and CVS, and is the most awarded supplement brand in the UK - all bootstrapped. In this interview, Sam breaks down the mistakes from her failed businesses that she deliberately reversed the second time, why she spent five and a half years without an office, and what a Kim Kardashian post actually does for a business (it's not what you'd think). What you'll learn in this interview: • Why she sold her house to fund the launch - and how two failed businesses gave her the conviction to do it • The two-year R&D battle where every manufacturer said no - and why that formula is now nearly impossible to copy • How one raw, unpolished video about her own acne drove the entire first 13…

People in this episode

Host: Nathan Chan

Guest: Sam Faiers

Topics covered

• entrepreneurship
• business failure
• product development
• collagen supplements
• bootstrapping
• marketing strategies

Keywords

• collagen
• business
• entrepreneur
• sales
• marketing
• funding
• R&D
• bootstrapped
• supplements

Mentioned in this episode

Organizations: Revive Collagen, Ulta, Walgreens, CVS

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