How to Close Clients as the Underdog w/ Chris Do | Ep 439
About this episode
Chris Do discusses sales strategies used by Sonny Vaccaro to secure Michael Jordan's endorsement deal with Nike.
In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signature. Using scenes from the film Air, Chris unpacks the psyop, the competitor takedown, and the negotiation move that changed the business of sports forever. Plus, a real-world story from a friend that shows exactly how to apply the same tactics in a creative business pitch today. Timestamps: (00:00) - Intro (00:44) - The Underdog Psyop (01:50) - Dismantling Converse (04:05) - Taking Down Adidas (06:30) - The Trap Question (08:12) - The Carrie Story (10:45) - Priming Price Expectation (11:00) - The Royalty Negotiation (13:35) - The Deal Stats Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram…
More episodes of The Futur with Chris Do
- How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442
- The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441
- How to Attract What You Want w/ Jodie Cook | Ep 440
- How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438
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