How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438
About this episode
Matt Lakajev returns to discuss a step-by-step framework for niching down in creative businesses.
Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick a niche" advice that floats around online, but a step-by-step formula for identifying whether your offer is even viable, who your ideal client actually is, and how to signal to them so clearly that they see your content and think, "Wow, that's me." If you've been building on referrals and wondering why online marketing isn't working the same way, this one's for you. Timestamps: (00:00) - Intro (01:01) - Why Niching Scares Creatives (02:08) - Online Marketing vs. Referrals (05:08) - The Offer Viability Formula (10:07) - Curse of Knowledge and Prospect Language (13:22) - Niching as Recognition (14:05) - Identity, Location, Stage of Life (16:15) - Using Insider Language (19:13) - Authenticity and Showing Up Online (19:52) - Cultural Rules and Unwritten Norms (21:12) - Real Client Example: Videographer in Sydney (28:48) - The Trust Utility Equation (32:06) - Where to Find Matt Listen to Matt’s first episode here: Spotify…
More episodes of The Futur with Chris Do
- How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442
- The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441
- How to Attract What You Want w/ Jodie Cook | Ep 440
- How to Close Clients as the Underdog w/ Chris Do | Ep 439
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