
AI-driven site design: Fast, interactive, and often revealing
From The Future. Built Smarter. by IMEG Corp.
September 11, 2025 · 18 min · Episode 75
About this episode
Matt Pohlhaus discusses the transformative impact of artificial intelligence on site design and client interactions.
This episode features IMEG civil project manager Matt Pohlhaus in a discussion on how artificial intelligence is transforming site design. Based in the Washington, D.C., metro area, Matt leads land use and civil engineering projects across Maryland and West Virginia. Increasingly, he says, AI is becoming as much a part of his toolkit as CAD software or site surveys. “We use artificial intelligence daily,” Matt explains, describing how it’s woven into tasks both big and small—from communication to design. “If you’ve ever been stuck trying to get some language out the right way, just throwing a few prompts into ChatGPT or something similar” can result in a “very well-worded email” and freeing up time, he says. On the conceptual side, his team is utilizing AI-driven generative design software. With just a site location and a few inputs, the program quickly produces fully fleshed-out site layouts. “When a client asks, ‘Can we put a 60,000-square-foot grocery store on this site?’ I can now show them in minutes,” Matt says. In the past, that answer might have taken days of drafting and another round of meetings. The ability to test ideas in real time with clients has proven invaluable…
People in this episode
Guest: Matt Pohlhaus
Topics covered
- artificial intelligence
- site design
- civil engineering
- generative design
- client communication
Keywords
- AI
- site design
- civil engineering
- generative design
- ChatGPT
Mentioned in this episode
Organizations: IMEG Corp
Products: ChatGPT
Places: Washington, D.C., Maryland, West Virginia
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