HCD10 Industry MVP places clients in XR to fully experience design

HCD10 Industry MVP places clients in XR to fully experience design

July 20, 2026 · 16 min · Episode 83

About this episode

This episode features Abby Coleman discussing the impact of extended reality in the AEC industry.

This episode examines the use of extended reality in the AEC industry through the eyes of Abby Coleman, winner of Healthcare Design magazine’s HCD10 Industry MVP Award. As IMEG’s extended reality specialist, Abby has spent the last four years creating immersive experiences people can step into. Her role, she says, is to help “engineers and, most importantly, clients use augmented and virtual reality to thoroughly understand a proposed design.” To date she has facilitated or supported more than 5,000 such experiences for IMEG project stakeholders. Abby frames extended reality, or XR, as a way of moving design conversations out of flat, two-dimensional drawings and into a space where stakeholders can react instinctively. Once participants get into a headset, she says, “you can just hear the ‘oohs’ and ‘ahs’—like, ‘Oh, wow, I can really see the benefit of using this technology for design.” Such experiences, she says, provide participants with a thorough understanding and visualization of spaces as designed. “It really helps them make better, more informed, and confident decisions before anything gets built.” Abby categories XR experiences into three levels, depending on the audience…

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Guest: Abby Coleman

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Organizations: Healthcare Design magazine, IMEG

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