How Wall Street Journal supercharged online subs growth

How Wall Street Journal supercharged online subs growth

April 2, 2026 · 28 min

About this episode

The episode discusses the Wall Street Journal's subscription growth under Emma Tucker, challenges in media regarding source protection, and attacks on Press Gazette by SEO operatives.

Since former Sunday Times editor Emma Tucker moved to New York to head up the Wall Street Journal, online subs are up 30% to 4.3 million. Charlotte Tobitt explains why tough choices have worked out for the world's most popular financial news brand. Is it ever possible to keep sources secret in the today's surveillance age? The Guardian may have cracked this problem and is sharing it with the world. And Dominic Ponsford reveals how Press Gazette came under attack from black hat SEO operatives trying to silence reporting about the darker side of the SEO industry. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Guests: Charlotte Tobitt, Dominic Ponsford

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Mentioned in this episode

Organizations: Wall Street Journal, The Guardian, Press Gazette

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