Quality not discounts: How The Atlantic is powering subscriber growth

About this episode

The episode discusses how The Atlantic is focusing on quality traffic and strong journalism to drive subscriber growth.

Atlantic Media’s chief growth officer Megha Garibaldi explained how the next phase of growth for the title needs a focus on “quality traffic” as referral sources decline across news media. Also joining the discussion with Press Gazette editor-in-chief Dominic Ponsford was specialist media management consultant Graham Page of Q5. The Atlantic already has more than 1.4 million subscribers but Garibaldi sees plenty of scope for more growth. She also stressed that strong journalism remains the foundation of subscription growth, rather than deep discounting. Q5 head of media Graham Page highlighted the importance of publishers having cross-functional teams spanning editorial, product and commercial departments, unified around clear leadership priorities and metrics. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Dominic Ponsford

Guests: Megha Garibaldi, Graham Page

Topics covered

• subscriber growth
• quality journalism
• media management
• cross-functional teams
• news media

Keywords

• subscriber growth
• quality traffic
• journalism
• media management
• cross-functional teams
• Atlantic Media
• Press Gazette

Mentioned in this episode

Organizations: Atlantic Media, Q5, Press Gazette

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