How is adaptability setting the best firms and clients apart from their competitors?

How is adaptability setting the best firms and clients apart from their competitors?

From The Future of the Firm by Source

July 13, 2026 · 29 min

About this episode

This episode explores how adaptability distinguishes leading firms and clients from their competitors.

In this episode of the Future of the Firm podcast, Rob Fisher, Global Head of Advisory for KPMG International, joins Emma Carroll, Head of Client Voice at Source, to explore how adaptability is setting the best firms and clients apart from their competitors. We explore the following questions and more: Why is incrementalism a recipe for failure in enterprise transformation? What is the "competitor blind spot" and how does it skew strategic planning? Why isn't the surge in AI-driven data translating into faster, clearer decisions? Are firms misusing alliances and ecosystems as a tactical band-aid? How can leaders address the psychological safety crisis to build an AI-fluent culture? For a global firm looking to remain adaptable in today's market, what's the biggest mistake they should avoid making? If you enjoyed this conversation, don't miss our sister podcast, Business Leader's Voice. In the latest podcast episode , we spoke to Andrea Lattimore, Global Director – Compliance & Business Integrity at Vodafone, to explore how trust can be leveraged as a driver of growth and resilience in a global organisation.

People in this episode

Host: Emma Carroll

Guest: Rob Fisher

Topics covered

Mentioned in this episode

Organizations: KPMG International, Source, Vodafone

Books & works: Business Leader's Voice

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