About this episode

This episode explores the impact of AI on thought leadership in professional services, discussing challenges and opportunities for firms.

In this episode of the Future of the Firm podcast, Elizabeth Bolshaw, Global Content Strategist at EY, joins Emma Carroll, Head of Client Voice at Source, to explore the impact of AI on professional services thought leadership. In this episode, we explore the following questions and more: How i s the democratisation of information changing the competitive landscape of thought leadership for firms ? How can firms differentiate themselves in a competitive "sea of sameness" ? With many C x Os expressing cynicism toward AI-generated thought leadership, how can firms maintain transparency and client trust? Does letting AI do all the heavy lifting risk mak ing our critical thinking lazy? If so, what does this "cognitive atrophy" mean for thought leadership ? How is g enerative e ngine o ptimi s ation (GEO) forcing firms to rethink gated content, and why are LLMs now considered an audience ? How can smaller thought leadership teams use AI to overcome resource constraints, establish a niche, and compete with industry giants?

People in this episode

Host: Emma Carroll

Guest: Elizabeth Bolshaw

Topics covered

• AI in professional services
• thought leadership
• competitive landscape
• client trust
• cognitive atrophy
• generative engine optimisation
• resource constraints

Mentioned in this episode

Organizations: EY, Source

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