About this episode

The episode discusses the impact of AI on the pricing of professional services and the implications for firms.

In this episode of our Future of the Firm podcast, Fiona Czerniawska, Source CEO, sits down with Head of Content , Emma Carroll , to tackle one of the most pressing issues on firm agendas today: the impact of AI on the pricing of professional services. We consider the following questions and more: What's worrying firms about the use of AI in their operating models and the impact on pricing in particular ? Will the efficiency gains of AI shrink the mark et and result in a catastrophe for firms ? How does Source's ne w AI i mpact model work , what does it deliver for firms, and why is this insight needed now? What does our data tell us about how the size of the tax market (for example) could change? Is focusing solely on efficiency the biggest mistake a firm can make in the age of AI? If you are a consulting leader thinking about how to price your AI-enabled services and how to model future market sizes then this conversation provides the insight you need to plan effectively . If you'd like to discover more about how AI could reshape your own firm, contact us . We'd be happy to share our research into the impact AI might have on the tax market . Or we cou ld explore a custom study…

People in this episode

Host: Fiona Czerniawska

Guest: Emma Carroll

Topics covered

• AI impact
• pricing
• professional services
• efficiency
• market changes

Keywords

• AI
• pricing
• professional services
• efficiency gains
• market size
• consulting

Mentioned in this episode

Organizations: Source

More episodes of The Future of the Firm

• Transforming asset-based consulting as a route to growth · May 4, 2026 · 37 min
• The new competitive advantage of regional firms · April 21, 2026 · 30 min
• Rethinking Audit: a creative journey · March 24, 2026 · 25 min
• How client needs are changing and what opportunities this creates for firms · March 9, 2026 · 28 min
• The commercial value of research for professional services firms · February 10, 2026 · 17 min
• The Future of Consulting: 2026 · January 13, 2026 · 31 min

Explore listener stats, chart rankings, contacts and more on the The Future of the Firm podcast page.