The new competitive advantage of regional firms

The new competitive advantage of regional firms

April 21, 2026 · 30 min

About this episode

The episode discusses the competitive advantages of regional firms in the context of business transformation and evolving client behavior in Europe.

In this episode of the Future of the Firm podcast, Gee rt van den G oor, CE O at Valcon , joins Emma Carroll, Head of Client Voice at Source, to talk about t he new competitive advantage of regional firms . Geer t takes us through Valcon's growth journey towards a "European powerhouse" model that balances regional expertise with the scale necessary to deliver tangible, AI-driven business transformation. In this episode, we explore the following questions and more: Gi ven the ra pid pac e of polit ical and ec onomic change, will tra nsformation work it self need to change ? How is cli ent behav iour evo lving in E urope, and how does t his differ to in the U S? What are the a dvan tages of a firm that acts as a " regional powerhouse "? What will be critical to success of regional firms in the next five years? If you enjoyed this podcast, then you won 't want to miss our recent Emerging Trends report, The new consulting frontier: Adapting to global economic change . It dive s into clients' attitudes towards globalisation for their own businesses and what they want from firms' geographic delivery models . To buy the report or for more information , get in touch .

People in this episode

Host: Emma Carroll

Guest: Geert van den Goor

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Organizations: Valcon, Source

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