The Two Changes That Grew This Business 44% in One Year | Ep 966
From The Game with Alex Hormozi by Alex Hormozi
April 30, 2026 · 24 min · Episode 973
About this episode
In this episode, Alex Hormozi discusses the two key changes that led to a 44% revenue growth for Luis's online railing business in one year.
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Luis runs an online railing store earning millions in revenue. A year ago, 81% of his customers came from a single traffic source, his data attribution was completely broken, and he had nothing to show for his agency fees. Alex laid out a step-by-step system to double margins, triple leads, and build a customer base that kept coming back. One year later, Luis reported 44% revenue growth and a fundamentally different business model. In this episode 00:00 Introduction to Luis’s railing e-commerce business 02:42 Live Google ad account review 05:36 Optimize for DIY and custom orders 07:26 One-step sales funnel and closing calls 10:40 VSL structure and hook ideas 15:09 Email nurture framework and custom orders funnel 21:55 One-year results recap and key takeaways More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Discover The…
People in this episode
Host: Alex Hormozi
Guest: Luis
Topics covered
- business growth
- e-commerce
- marketing strategies
- customer retention
- sales funnels
Keywords
- revenue growth
- e-commerce strategies
- customer acquisition
- sales optimization
- marketing funnels
Mentioned in this episode
Organizations: Acquisition.com, Google, Skool
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