
Desirée Fors discusses her transition from a brick-and-mortar vintage store to thriving on Instagram Live sales, emphasizing community and personalized customer experiences.
Why would a successful vintage reseller walk away from her own store? After realizing her brick-and-mortar wasn't the right fit, Desirée took a chance on Instagram Live selling—and built a thriving vintage business centered on community, personal shopping, and unforgettable customer experiences. In this conversation with Maggie, Desirée shares how she discovered vintage in 1990s New York City, why she believes every reseller should be willing to pivot, and how personalized customer service, smarter sourcing, and live selling helped her create a business she truly loves. Whether you're a vintage reseller, thrift enthusiast, or dreaming of turning secondhand finds into a business, this episode is packed with practical insights and inspiration. SHOWNOTES Why closing her brick-and-mortar store was the best business decision she ever made How Instagram Live helped her build a loyal community of repeat vintage buyers Why she now sources vintage through wholesale warehouses instead of relying only on thrift stores The customer service details that keep shoppers coming back again and again How personalized shopping appointments have become a unique part of her vintage business Why…
Host: Maggie
Guest: Desirée Fors
Places: New York City
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