PODCAST: AI vs. Fashion—Sajna Massey

PODCAST: AI vs. Fashion—Sajna Massey

From THE GRAIN: AI vs. Creativity by ronit@thegrain.ai

August 5, 2025 · 1h 11m

About this episode

Sajna Massey discusses how AI can transform the fast fashion industry towards sustainability.

Watch full video version on YouTube: https://youtu.be/_4lleJyYiag?si=fef5DN-gmDX9l5D- Prefer to listen? You’re already in the right place. The fast fashion industry runs on excess. Too many trends, too much waste, too little accountability. Sajna Massey is trying to change that—with artificial intelligence. She’s the founder of Couth Studios, an AI-driven fashion company rethinking how clothes get made, and more importantly, why . In our conversation, we talk about the pressure to be visible as a founder, the tension between style and sustainability, and how AI can be used not to mass-produce, but to slow things down and put customers in the creator’s chair. YouTube Video: (Spotify and Apple Podcasts are audio only) Links of stuff we talk about … * Couth Studios [retail website] * TikTok [Couth Studios] * Off/Script [Montreal-based product creation platform] Listen now, like, comment, and share THE GRAIN to join the conversation at the edge of AI and creativity. Stay tuned for my grains of thought in the newsletter , for news and insights on how AI is impacting the creative industry worldwide. Read more about THE GRAIN at thegrain.ai and get in touch with me at ronit@thegrain.ai…

People in this episode

Host: Ronit Novak

Guest: Sajna Massey

Topics covered

  • AI in fashion
  • sustainability
  • fast fashion
  • creativity
  • technology

Keywords

  • AI
  • fashion
  • sustainability
  • Couth Studios
  • fast fashion
  • creativity
  • technology

Mentioned in this episode

Organizations: Couth Studios, Off/Script

Places: Montreal

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