
Ian Krietzberg discusses the intersection of AI, creativity, and freedom of information, emphasizing the human impact of technology.
Ian Krietzberg is one of the clearest, most grounded voices covering AI today. As the AI correspondent at Puck , and former editor-in-chief of The Deep View , Ian approaches artificial intelligence the way a great reporter approaches any powerful system: by following the money, interrogating the incentives, and keeping the human impact front and centre. At a moment when AI is framed as an inevitable technological destiny or a geopolitical arms race, Ian’s work brings the conversation back to something essential: curiosity, freedom of information, and the people behind the machines . He also exposes a truth many in creative industries have felt but struggled to articulate: AI is often tested on creatives first because our work is considered “low risk” meaning technically easy to scrape, culturally abundant, and generally low risk. His newsletter The Hidden Layer traces how decisions made by developers, CEOs, users, and regulators shape the technology we interact with every day. Our conversation digs into why AI is not a mystical force but a human invention, how media hype distorts our understanding of it, and why the real stakes aren’t in model benchmarks but in the lives touched…
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