About this episode
David Sterrett discusses the rise of creators as primary news sources for younger audiences and the implications for traditional media.
Political scientist David Sterrett joins Dylan and Julia to discuss the findings of his latest data-driven report, which suggests we’ve officially crossed the Rubicon on creators and influencers becoming a primary news source for Americans, particularly younger audiences. They dig into why trust in creators has seemingly surpassed trust in traditional news outlets, what’s driving people toward the authenticity and transparency creators offer, and why legacy media brands are increasingly building their businesses around star talent rather than institutional identity. See all the ways bp is driving American energy forward at bp.com/InvestingInAmerica. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
People in this episode
Hosts: Dylan, Julia
Guest: David Sterrett
Topics covered
- news
- creators
- influencers
- trust
- media
- younger audiences
Keywords
- creators
- influencers
- news source
- trust
- legacy media
- audience engagement
Mentioned in this episode
Organizations: Audacy, Puck
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