The Grill Room

Lulu Cheng Meservey, the communications guru and founder of Rostra, joins Dylan to make the case that traditional media and P.R. are dead, and that founders are better off talking directly to their audiences than waiting for others to tell their story. She breaks down how to balance the demands of publicity with actually building a worthwhile product, and suggests why founders who show up, build trust, and align their incentives tend to win in the long run. See all the ways bp is driving American energy forward at ⁠⁠bp.com/InvestingInAmerica.⁠⁠ To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Versant C.E.O. Mark Lazarus joins Dylan to make the bull case for the cable business everyone keeps pronouncing dead, and his four-vertical strategy anchored by MS Now, CNBC, Golf Channel, and Fandango. They also discuss MS Now’s digital expansion, Crooked Media’s licensing deal, and other media topics du jour. See all the ways bp is driving American energy forward at ⁠⁠bp.com/InvestingInAmerica.⁠⁠ To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices