Building Better, Not Bigger: Katy Boos on Boutique Agency Growth
About this episode
Katy Boos discusses the advantages of building a boutique agency and shares insights from her career in PR and agency ownership.
What if growing your business didn't mean hiring more people or offering more services? In this episode of The Growth Equation , I sit down with Katy Boos , Founder and CEO of Remix Communications , to explore why building a boutique agency has been the key to long-term success. Katy shares her journey from working in PR at Apple during the Steve Jobs era to co-founding a successful agency before launching Remix Communications, a specialist thought leadership agency helping executives land speaking opportunities and podcast interviews. We dive into the realities of agency ownership, from surviving the disruption of COVID when live events disappeared overnight to making tough decisions around profitability, client selection, and staying true to your niche. Katy also shares why building a small, high-performing team has allowed her agency to deliver exceptional results without chasing endless growth. If you're building a service-based business, this conversation is packed with practical lessons on niching down, creating a premium client experience, trusting your instincts, and designing a business around the life you want—not just the biggest revenue number What You'll Learn In…
More episodes of The Growth Equation
- Freedom by Design: Dave Lawson on Choosing Simplicity Over Scale
- Building from Within: Joseph Benjamin on Healing, Identity, and Entrepreneurship
- Don't Wait: Susan Thomas on Scaling Through Setbacks, Systems, and Smarter Leadership
- Photography, Pruning, and Growing a Statewide Network with Michael Preece
Explore listener stats, chart rankings, contacts and more on the The Growth Equation podcast page.