Photography, Pruning, and Growing a Statewide Network with Michael Preece
About this episode
Michael Preece discusses the importance of genuine relationships in business networking and growth.
In this episode of The Growth Equation, I sit down with Michael Preece, owner of BNAA Tasmania , to explore a different perspective on business networking, referrals, and long term business growth. Michael's journey spans more than four decades in business, beginning as a professional photographer before moving into sales and eventually building BNAA into one of Tasmania's leading relationship focused networking organisations. We discuss why many networking groups get referrals wrong, how genuine relationships create stronger business opportunities, and why forcing referrals often leads to wasted time and poor outcomes. Michael also shares how BNAA contracted during COVID before experiencing significant growth as business owners rediscovered the value of face to face connection. If you're a small business owner looking to generate better referrals, build stronger business relationships, and create sustainable growth, this episode is packed with practical insights. What You'll Learn In This Episode Why the best referrals come from strong relationships, not pressure or obligation. How Michael Preece built BNAA into a thriving networking community by focusing on trust, education…
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