Missed Messages, Missed Money: How Communication Gaps Cost You Clients | Shawna Murphy | Founder, Style Smart VA | Hairstylist & Educator

About this episode

Shawna Murphy discusses how beauty professionals can improve client communication to increase revenue.

In this episode, Shawna Murphy , Founder of Style Smart VA , breaks down one of the easiest ways beauty professionals lose money without realizing it: missed or unmanaged client communication. She explains how auditing your DMs, texts, emails, forms, and follow-ups can help you capture more inquiries, book more clients, increase repeat visits, and stop letting revenue slip through the cracks. 🚨🎤 Shawna will be leading the VIP session at the 4th annual Beauty Business Brunch on July 19th in Washington, DC, where we’ll go deeper on missed DMs, delayed responses, follow-up gaps, and the communication systems that help beauty pros capture more inquiries, book more clients, and increase retention. 👀 Learn more and join us: https://www.hairdresserstrong.com/beauty-business-brunch Key Takeaways: 🔅Missed messages can mean missed money - Shana calculated her own missed opportunities and found that dropped client communication was costing her around $2,500 a month . 🔅Audit every place clients reach out - DMs, texts, emails, booking software, forms, website chats, and Facebook messages all need to be checked so potential clients do not fall through the cracks. 🔅Capture contact…

People in this episode

Guest: Shawna Murphy

Topics covered

• client communication
• beauty industry
• business growth
• revenue retention
• client inquiries

Keywords

• missed messages
• client communication
• beauty professionals
• revenue
• inquiries
• follow-ups
• auditing

Mentioned in this episode

Organizations: Style Smart VA, Hatching Imagination, LLC

Places: Washington, DC

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