About this episode

Ash Fortis discusses the essential elements of building and retaining a strong salon team.

In this episode, Ash Fortis , owner of XO Hair Lab and Director of Education at Sharkfin Shears, breaks down what it actually takes to build and retain a strong salon team. From recruitment and assistant training to leadership, communication, boundaries, and retention, Ash shares how structure, support, and clear expectations create a salon culture where people can grow and stay. 🚨🎤Ash will be joining the Owner’s Panel at our upcoming Conference, Beauty Business Brunch 2026 in DC , where we’ll go deeper on leadership, management, growth, and what it really takes to build a strong beauty business from the inside. 👀 Learn more and join us: https://www.hairdresserstrong.com/beauty-business-brunch Key Takeaways: 🔅Recruitment cannot be reactive - If you wait until you desperately need someone, you are already behind. Strong owners build applicant flow and relationships before there is an emergency. 🔅Hire for self-motivation and reliability - Ash names self-motivation and reliability as two of the top traits she looks for when building a team, no matter the role. 🔅Create the environment for people to thrive - New talent needs clear expectations, support, education, and structure…

People in this episode

Guest: Ash Fortis

Topics covered

• salon team building
• recruitment
• leadership
• retention
• salon culture

Mentioned in this episode

Organizations: XO Hair Lab, Sharkfin Shears

Places: DC

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